{"id":10102,"date":"2022-11-03T13:10:59","date_gmt":"2022-11-03T21:10:59","guid":{"rendered":"https:\/\/www.thyforlife.com\/?p=10102"},"modified":"2023-02-27T09:07:37","modified_gmt":"2023-02-27T17:07:37","slug":"story-behind-thyforlife","status":"publish","type":"post","link":"https:\/\/www.thyforlife.com\/story-behind-thyforlife\/","title":{"rendered":"The story behind ThyForLife"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10102\" class=\"elementor elementor-10102\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f24590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f24590\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aee2d6\" data-id=\"8aee2d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31fb589 elementor-widget elementor-widget-image\" data-id=\"31fb589\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"318\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-1024x407.png\" class=\"attachment-large size-large wp-image-10120 lazyload\" alt=\"thyforlife story\" data-srcset=\"https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-1024x407.png 1024w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-300x119.png 300w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-768x305.png 768w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1.png 1120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" width=\"800\" height=\"318\" src=\"https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-1024x407.png\" class=\"attachment-large size-large wp-image-10120 lazyload\" alt=\"thyforlife story\" srcset=\"https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-1024x407.png 1024w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-300x119.png 300w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1-768x305.png 768w, https:\/\/www.thyforlife.com\/wp-content\/uploads\/2022\/11\/Our-story-1.png 1120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b47d3f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b47d3f8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;307f4af&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c537bf9\" data-id=\"c537bf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9bd0aa elementor-widget elementor-widget-text-editor\" data-id=\"b9bd0aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c53b6b elementor-section-boxed elementor-section-height-default elementor-section-height-default jet-parallax-section\" data-id=\"1c53b6b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;_id&quot;:&quot;c4c9ddb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be3aaec\" data-id=\"be3aaec\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-9208f83 elementor-widget elementor-widget-text-editor\" data-id=\"9208f83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><a href=\"https:\/\/www.linkedin.com\/in\/natalialumen\/\">Natalia Lumen<\/a>\u00a0is the Founder &amp; CEO of ThyForLife Health Inc.,\u00a0an award-winning mobile platform built for the 400M people with thyroid conditions worldwide to effectively manage and optimize their health. After living with thyroid cancer and experiencing the pains of managing one\u2019s health data, Natalia sought to provide a solution for all thyroid conditions.\u00a0<\/p><p>Since launching in 2020, Natalia has been named a A \u201cTrailblazing Women to Watch in 2021\u201d, 2020 Global Awards Winner of \u201cWomen-led Start Up of the Year\u201d, and has been featured for her business acumen in a variety of outlets including NASDAQ, Crunchbase, BC Business, Tuck Magazine, and was a featured guest speaker at Harvard University in 2021. Previously, Natalia was a manager at a leading strategy consulting firm, Bain &amp; Co, and had a successful tenure at the World Bank and European Bank. A 3x entrepreneur, Natalia holds an MBA from the Tuck School of Business at Dartmouth, and is based in Canada.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a72107 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a72107\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c2a631\" data-id=\"3c2a631\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c1c990 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c1c990\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d488ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d488ba6\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c46ce4\" data-id=\"5c46ce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f8e418 elementor-widget elementor-widget-text-editor\" data-id=\"8f8e418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The creation of ThyForLife was the silver lining of a challenging life hurdle for Natalia Lumen, Founder and CEO of ThyForLife, who found out that she had thyroid cancer in 2017 during a regular wellness check.<\/p><p><em><strong>\u201cThree years ago I was building my career as a management consultant at Bain &amp; Company when thyroid cancer caught me by complete surprise. It came out of nowhere! Being on the operating table twice was a lot to deal with, but what came next was even more daunting.\u201d<\/strong><\/em><\/p><p>After struggling to manage her hormone levels with numerous daily medications and monthly blood test results, Natalia decided to create an app to help thyroid patients have all of this information at their fingertips.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63f009f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f009f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-01cbb23\" data-id=\"01cbb23\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7f346 elementor-widget elementor-widget-text-editor\" data-id=\"7f7f346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>According to the American Thyroid Association<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62eca43 elementor-widget elementor-widget-text-editor\" data-id=\"62eca43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>More than<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-caf955a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caf955a\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a323688&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e380b29\" data-id=\"e380b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-690f968 elementor-widget elementor-widget-heading\" data-id=\"690f968\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-033b331\" data-id=\"033b331\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8df463c elementor-widget elementor-widget-text-editor\" data-id=\"8df463c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>of the US population will develop a <\/em><em>thyroid condition during their lifetime<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d4ee3c\" data-id=\"9d4ee3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc5970 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"ecc5970\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>According to the American Thyroid Association<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6354d6 elementor-widget elementor-widget-text-editor\" data-id=\"c6354d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unfortunately<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28e9b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e9b00\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a323688&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-340d81b\" data-id=\"340d81b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec048c elementor-widget elementor-widget-heading\" data-id=\"7ec048c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">60%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f695b8\" data-id=\"8f695b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc7b2e5 elementor-widget elementor-widget-text-editor\" data-id=\"dc7b2e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>of people with this condition don\u2019t know they have it<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c135cc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c135cc9\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;059e101&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d3b2a7\" data-id=\"8d3b2a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a5a8f elementor-widget elementor-widget-text-editor\" data-id=\"58a5a8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88c0ea3 elementor-widget elementor-widget-text-editor\" data-id=\"88c0ea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Thyroid disease occurs when the thyroid gland (which is in charge of regulating the body\u2019s metabolism, heart rate, blood pressure and body temperature) produces hormones above or below optimal levels. This can lead to a host of different symptoms, such as fatigue, increased heart rate, headache, depression, weight gain or loss, and sleep deprivation. If left untreated, it can lead to an increased risk of heart problems, mental health issues and even infertility.<\/p><p>\u201cI\u2019d love to share with you what the\u00a0<strong>key pain points are for a thyroid patient<\/strong>\u00a0and why it\u2019s so important for us to do what we do, and do it well,\u201d shared Natalia. \u201cImagine having to rely on daily medication to sustain your life. If I stop taking thyroid hormone medication, I essentially deprive my body of a critical-to-life hormone and die. Brutal, right? Medication has to be taken at the same time every day, at least four hours after and one hour before any food intake, and at least four hours before any calcium. When I take my medication in the morning, this means no cereal with yoghurt or coffee with milk. No multivitamins and no breakfast within an hour of waking up. Religiously taking a pill once a day is not as easy as it sounds.\u201d<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-15e7abc elementor-widget elementor-widget-text-editor\" data-id=\"15e7abc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><em><strong>A mobile app is even more compelling because of the need to track all one\u2019s blood work results.<\/strong><\/em><\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-76dfd5d elementor-widget elementor-widget-text-editor\" data-id=\"76dfd5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>In my case, I have had to do blood work every few months and track essential hormones, such as TSH (Thyroid Stimulating Hormone), Free T4 (Thyroxine) and Free T3 (Triiodothyronine), in order to establish what dosage of medication I should take. It\u2019s extremely complex to figure out for someone newly diagnosed, and often still a struggle for those who have been coping for years. T4 substitute drugs are the 4th most commonly prescribed drug in the US (after pain and cholesterol medication). They are the main replacement medication for low thyroid levels and reduce the amount of TSH secreted by the body. The higher the medication dose, the more it suppresses the release of TSH. Too much T4 (either the actual hormone or substitute drug) makes the person hyperthyroid and too little makes one hypothyroid. The swings to get to the optimal level are not easy to handle. Over one\u2019s lifetime, the dosage needs to change due to changes in lifestyle, weight changes, pregnancy and other factors. It\u2019s not a one-time fix.\u201d<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-ae78cb9 elementor-widget elementor-widget-text-editor\" data-id=\"ae78cb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Hypothyroidism<\/strong>\u00a0forms the majority of all thyroid conditions, and primary care physicians recorded it as the\u00a0<strong>6th most common disease in the US, with over 3 million new patients being diagnosed every year<\/strong>. Additionally, a conservative assumption estimates over 150,000 people in the US who have their thyroid removed every year.<\/p><p>Thyroid patients are highly dependent on labs for conducting their blood tests, however many labs do measurements differently from each other. There are also different standards between healthcare systems and even between doctors. The other complication is that different labs have different measurement units.<\/p><p>\u201cI\u2019ve had my bloodwork done in Singapore, Switzerland and Canada where I\u2019ve lived over the past years. Additionally, in Mexico and Ukraine while traveling. It\u2019s hard to compare my measurements since different countries use different units, such as pmol\/L and ng\/dl, and reference ranges. I really wanted to be able to\u00a0<strong>reconcile my measurements as I changed countries and doctors, and this is what we built at ThyForLife<\/strong>.\u201d<\/p><p>During ThyForLife\u2019s customer research, a user also confirmed, \u201cAn app would be awesome as we move internationally a lot and labs use different units, having it automatically sync with a little graph function.\u201d<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-8ec638a elementor-widget elementor-widget-text-editor\" data-id=\"8ec638a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><em><strong>Natalia\u2019s primary research continued at internationally acclaimed events.<\/strong><\/em><\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-1223786 elementor-widget elementor-widget-text-editor\" data-id=\"1223786\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>\u201cIn 2018, I attended a Thyroid Patients Survivor\u2019s Conference (ThyCa) in Chicago, US. One of the key learnings there for me was that patients really value having a community of others who are going through a similar journey. It was powerful to see the relationships forged among the attendees, who told me how essential it is for their mental health to be connected with others in their shoes. I feel the same way. This is why we are going to create a community at ThyForLife, not only for patients who have dealt with cancer, but also for those with other conditions that are slowly stripping away their lives and for whom a sense of a community would be tremendously helpful.\u201d<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-ac7a41b elementor-widget elementor-widget-text-editor\" data-id=\"ac7a41b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Mark Zafereo, MD at the University of Texas MD Anderson Cancer Center<\/strong>\u00a0mentioned, \u201cFor patients, ThyCa conference really gives them a chance to be part of the community and not feel alone in the diagnosis, to hear the stories of other patients, to get that support. I encourage all of my patients to get involved.\u201d<\/p><p>Natalia continued, \u201c<strong>I\u2019d also love to debunk the myth that thyroid cancer is \u2018good\u2019 cancer because of high survival rates. It is a common<\/strong>\u00a0misconception that ignores the impact it has on one\u2019s quality of life, which can be significant for many. Going through radioactive iodine treatment that kills remaining thyroid cells increases the risk of secondary cancer due to one\u2019s exposure to radiation. According to the National Cancer Society, up to 30 percent of patients deemed disease-free after initial treatment will develop recurrence (metastases) 10 to 20 years after treatment. While patients find ways to cope with the new normal,\u00a0<strong>let\u2019s not minimize the journey that the patients are going through behind the scenes<\/strong>.\u201d<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-56b4393 elementor-widget elementor-widget-text-editor\" data-id=\"56b4393\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>\u201cI\u2019ve spoken with dozens of people in my shoes who have all shared\u00a0<strong>the pain of trying to keep track of their test results<\/strong>\u00a0using different methods from physical pieces of paper to using their email history. Many created Microsoft Excel spreadsheets and have shown me their own versions over the years. The challenge of keeping track of everything is one of the easiest ways for thyroid patients to relate to each other.\u201d<\/p><p>\u201cThe worst is when two doctors give different advice. One says increase your meds, the other says the opposite. I personally faced this situation and the only way to describe it is being completely helpless. Not even doctors agree on your course of action. That\u2019s why our goal at ThyForLife is to help patients take control of their own data as it is extremely helpful to take ownership of the process and make informed decisions with their medical advisers. It\u2019s an art as much as it is a science.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5610e02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5610e02\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-911d540\" data-id=\"911d540\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e41c976 elementor-widget elementor-widget-heading\" data-id=\"e41c976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I really want to help everyone in the thyroid community to have an easier life. We have a lot to deal with already.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec95673 elementor-widget elementor-widget-text-editor\" data-id=\"ec95673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211;<br \/>Natalia Lumen<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbcf011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbcf011\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;059e101&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bee00e2\" data-id=\"bee00e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f799ff0 elementor-widget elementor-widget-text-editor\" data-id=\"f799ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the near future, ThyForLife is planning on adding additional functions so users will be able to connect with other members in the thyroid community, set reminders for doctor appointments and access telehealth consultations.<\/p><p>\u201cTogether\u00a0<strong>with 50 of our beta users, we created a core solution to keep track of the essentials, such as bloodwork, medication and weight<\/strong>. Our users have told us how important it was for them to be\u00a0<strong>able to normalize blood work results from different labs on a single scale<\/strong>, so we built this solution for them as well,\u201d said Natalia. \u201cWe will also be adding the thyroid tracking app to the iOS AppStore, so users will be able to track their thyroid health regardless of what platform they are using.\u201d<\/p><p>We are also in the middle of creating a strong advisory board from all over the world that has a mix of backgrounds, such as endocrinology, tech, insurance and data analytics. Additionally, we have a team of six multidisciplinary interns coming from all around the world to help our cause during the summer.<\/p><p>They say it takes a village to raise a child, but we\u2019ve been even more fortunate as we build our company \u2013 we are being raised by a community around the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Natalia Lumen&nbsp;is the Founder &amp; CEO of ThyForLife Health Inc.,&nbsp;an award-winning mobile platform built for the 400M people with thyroid conditions worldwide to effectively manage and optimize their health. After living with thyroid cancer and experiencing the pains of managing one\u2019s health data, Natalia sought to provide a solution for all thyroid conditions.&nbsp; Since launching [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-10102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thy-for-life-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The story behind ThyForLife - ThyForLife<\/title>\n<meta name=\"description\" content=\"After living with thyroid cancer and experiencing the pains of managing one\u2019s health data, Natalia sought to provide a solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thyforlife.com\/story-behind-thyforlife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The story behind ThyForLife - 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